The Company
Forged by Tradition, Engineered for Excellence
Where Master handcraft bats from elite English Willow. Merging tradition with performance, each blade is balanced for power-precision and graded by feel—not looks. The uncompromised choice of cricketers worldwide.
Our Mission
To hand-craft the world’s finest English Willow cricket bats, using masterful traditional techniques, ensuring every blade delivers unparalleled balance, power, and precision – empowering cricketers at every level to perform without compromise.
Our Vision
To be the revered global symbol of cricketing excellence, where the artistry of the Master Podshaver and the soul of English Willow unite, setting the uncompromising standard for performance and craftsmanship in every bat we create.
Honoring the Willow, Preserving the Game
Our commitment to excellence extends beyond performance to responsible stewardship of nature’s resources. We believe crafting the world’s finest cricket bats demands not only mastery of tradition but also reverence for the environment that provides our most precious material: English Willow.
MADE IN INDIA WITH LOVE
The Flex-Profile System
14-Point Balance Protocol
Dynamic Willow Grading™
The Beast Difference
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